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Égard debuted in 2012 with an intricate layered-dial design that makes a bold statement. Égard luxury timepieces are unique expressions of style and prestige, built with the highest quality movements produced primarily in Switzerland and Japan.
Though we ask not to be bound nor gripped by the hand of time, we seek to measure it—not so that we may control it or defeat it, but rather so that we may expose ourselves to its infinite scale.
Life is a series of moments, many defining us as individuals. When we look back, these defining moments often include someone who stood by our side when we needed them the most.
In our story, that person is a father, Peter Srulovicz. His son Ilan designed his first timepiece to honor the unbreakable bond between parent and child. His goal was to create inspiring luxury pieces embody the depth of emotion we each feel for the person who has defined our vital moments.
Ilan, a true designer, adopted only the finest technical specifications and materials. He found inspiration in his memories and his innovative sense of style. And thus, Égard was born.
Ilan and Peter work together in their Florida and Toronto offices to design and manufacture all of Égard’s pieces.
Ilan Srulovicz
Ilan Srulovicz, the CEO of Egard Watches who made headlines in the summer of 2020 for his ad supporting law enforcement amid a push to defund police, was awarded the Fox Nation Courage Award at the annual Patriot Awards
The luxury watch company's ad went viral in that June for defending police officers and urging others to resist growing calls for local law enforcement agencies to be defunded.
At the time, Srulovicz said he felt compelled to speak out because “our politicians, the media, companies around the country, they turned their back on police.”
"It's not wrong to celebrate out police," Srulovicz told Fox News host Tucker Carlson. "There's been this mass attack by the media, politicians, and I realized no one anywhere is willing to stand up to them and I didn't want to live in a world where that was the rhetoric that was going on."
Srulovicz's video, titled “Speak truth – A message that needs to be heard," praises police officers for their sacrifice and offers a "human" glimpse into life behind the badge.
”Despite all of the chaos, all the judgment, we know that so many of you are good,” the narrator says. “We forget how human we are, how human we all are, including you. And that among all the sacrifice, mistakes can be made, and bad people do exist. We know that a world without you would not be better, but far, far worse, and for that we thank you.”
WATCH COMPANY DEFENDS LAW ENFORCEMENT AMID CALLS TO DEFUND POLICE
Srulovicz said the message was inspired by his immigrant parents, who taught him "that you have to fight to preserve the things you care about."
"We've lost the ability to speak freely and speak our minds," he warned, "and once that goes, I've seen it, I've seen it from my family's backgrounds, my mother escaped Iraq, my father is a Jewish man who lost a lot of family in the Holocaust and I've seen what oppression really looks like and that you have to fight to preserve the things you care about.
"I care about America," he said. "I have a relationship with America, I love America."
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